The Maxuri team has ample cause to celebrate this Christmas, having reached a significant milestone in its three-year journey by officially announcing at a media gathering on Wednesday (07/12) evening its intention to pursue the Indonesian market.
Maxuri principals Andy Roberts (CEO & co-founder) and Sophie Gorecki (director & co-founder) revealed the Singapore-based company’s plans to an audience of lifestyle journalists, socialites and industry stakeholders at Cloud Lounge, situated on the 49th floor of the Plaza Office Tower, Central Jakarta.
“Indonesia is a great location – GDP has grown at an average of 5.3% since 2002, and the rupiah has stabilised strongly,” Roberts said prior to Wednesday’s event. “We really look forward to engaging with Indonesian consumers.”
Maxuri.com is an online/offline luxury curator specializing in premium concierge services for bespoke travel experiences, high-end goods through an online marketplace, as well as luxury news and insights at a content site dubbed Maxuri Stories.
The concept behind this multi-platform approach to the luxury industry – the first of its kind in Asia – first developed in 2013 and officially launched with a beta site earlier this year. Despite being headquartered in Singapore, Maxuri’s first and primary target has always been Indonesia, according to Gorecki.
“Indonesian consumers are 44% more likely to purchase luxury products in the future – the highest [rate] in Asia,” she said.
In addition to having Asia’s third largest population of ultra-high networth individuals, Indonesia is also home to 79 million social media users, she added, citing data from French consulting firm Capgemini.
And with the rate of online luxury shopping through apps like Instagram on the rise, the country’s insatiable thirst for social media became another key factor in Maxuri’s decision to target Southeast Asia’s largest economy.
Offering its support that evening was whisky supplier and Maxuri partner Diageo, who helped spice up the evening with an exclusive whisky tasting opportunity.
Encouraged by the evening’s successful turn-out, Roberts added: “We are very excited about the opportunities and challenges that Indonesia holds.
“It’s an honor to work with such a premium selection of merchants and providers.”